D2C
VISUAL MERCHANDISING
EXPERTISE

Empowering retail businesses with creative, data-driven solutions for exceptional in-store experiences.

Testimonials

Michelle Marone - NA Visual Merchandising Manager, Patagonia

"Heather is an outstanding leader and visual merchandiser who blends sales data and creative product presentation to drive sales. She has expert knowledge in utilizing plan-o-gram software, IWD. She is very accustomed to space planning and working with challenging assortments where creativity in presentation is the only solution. She builds trust across teams in-store and in the corporate office and is an absolute pleasure to work alongside."

Services

I collaborate with cross-functional partners to bring brand visions to life in any branded space. My services include, but are not limited to: visual strategy, planograms, and campaign planning.

Visual Strategy

VM Mapping

Seasonal reset calendars

Assortment consultation

VM training

Planograms

Detailed floorplans

Product placement maps

Customer journey outline

Storytelling strategy

Heinz x Herschel collab in-store display

Campaigns & NSO

Campaign execution guidelines

3D modelling and renders

Seasonal showroom planning

New store opening VM & procedures

Nice to meet you!

Hi, I'm Heather! I am an experienced visual merchandiser, having worked in-house with D2C brands such as Patagonia, Herschel Supply Co., and Arc'teryx. I specialize in building VM programs from the ground up, giving your brand a strong foundation for visual excellence focused on your revenue goals and brand identity.

No matter the size or tenure of your business, my services will help you feel confident in VM operations, strategies, fixture designs, and more. Get in touch - I'm looking forward to learning your business!

D2C VISUAL MERCHANDISING EXPERTISE